Big Ten Reaches New Media Rights Deals Worth $7 Billion
On Thursday, the Big Ten conference reached new media rights deals with CBS Sports, NBC, and Fox, per release.
BREAKING: The Big Ten has finalized new media rights deals with CBS, Fox, and NBC that are worth more than $7 billion over 7 years.
At $1 billion-plus annually, that makes it the largest media rights deal in the history of college athletics.
College football is a big business🤯
— Joe Pompliano (@JoePompliano) August 18, 2022
According to Joe Pompliano, the deals are worth a combined $7 billion+ over the next seven years.
“The Big Ten Conference media rights agreements are more than just dollars and deals,” Big Ten Commissioner Kevin Warren said in the release. “They are a mechanism to provide stability and maximum exposure for our student-athletes, member institutions and partners during these uncertain times in collegiate athletics. We are very grateful to our world-class media partners for recognizing the strength of the Big Ten Conference brand and providing the incredible resources we need for our student-athletes to compete at the very highest levels, and to achieve their academic and athletics goals.”
During the college football season, the Big Ten’s games can be found on Fox at Noon ET, on CBS at 3:30 pm ET, and on NBC in primetime.